June 18, 2009 • 10:00 PT • 1:00 ET
Thank you for attending the recent SuperFruits webinar. You'll find the webinar materials and value-added content centrally located here.
This webinar is now available for viewing in archived format for one year. Click here to log in and view the archived event.
Ancillary materials:
Superfruits elevate antioxidant claims
The higher the ORAC value, the better the sale … or is it? Todd Runestad looks at the next wave of marketing approaches for these exotics. Click here to access this feature from the May issue of Functional Ingredients.
2009 Nutracon conference proceedings and articles
Click here to access the proceedings. Please note you will need the password that was emailed to you in the "Thank You for Attending" message. Please email pzemp@newhope.com if you have misplaced your password
Click here to download presentation slides.
Separating the folklore from the facts
The SuperFruits phenomenon has gained sweet success because of not only great taste but also from its experiential element that resides deep in the tropics. Ian Crown, SuperFruits' pioneer and farmer will share his stories about what is so super about SuperFruits. Dr. Jim Joseph, Ph.D, USDA, Agricultural Research Service Research Physiologist and author of The Color Code Diet, will discuss the pros and cons of marketing antioxidants and ORAC levels and will talk about the credible versus the incredible when it comes to super fruit health claims. Steve Baugh, Analytical Services Expert, will dig deep into ORAC to help developers understand how it can be manipulated and suggest other analytical tools and techniques to be evaluated.
Click here to find out about more upcoming Nutracon webinars.
