Antioxidant Science

There is perhaps no more colorful word or arguably one of most recognized terms in nutrition science than antioxidants. In 2006 AC Nielson found that as many as 54% of people who care little about their health were drawn to products that contain the word antioxidant. Since then the trend has continued for both health neglectors and health activists with the introduction of high antioxidant SuperFruit based beverages, foods and nutricosmetics. Current science has closely examined antioxidant vitamins and cofactors with sometimes sensational results.

This Nutracon track offers a close look at the state and science of antioxidants, picking up where two of the Nutracon's 2009 most engaging tracks, SuperFruits and Vitamins and Minerals left off. Panelists will explore antioxidant science in vitro and in vivo. In addition, participants will gain an understanding of consumer awareness, attitudes and appetite as well as current marketing practices and shortfalls.

Click on a track to see the sessions for that track

Weight Management & Obesity (Wednesday)
New Developments in Botanicals & Extracts (Wednesday)
Healthy Aging (Wednesday & Thursday)
Mainstreaming of Natural Sweeteners - (Wednesday & Thursday)
Antioxidant Science (Thursday)
Healthy Oils (Thursday)

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Track Chair: Dr. Andrew Shao, Vice President - Scientific & Regulatory Affairs, Council for Responsible Nutrition

	DATE, TIME	EVENT DETAILS
Thursday, March 11, 2010
	7:30 am - 8:30 am	Breakfast Track(s): Healthy Aging,
	8:30 am - 9:00 am	Welcome and Introduction Andrew Shao PhD, Vice President Scientific and Regulatory Affairs, Council for Responsible Nutrition
	9:00 am - 9:45 am	Antioxidant Vitamins and Superfruits: The Promises and Perils David Heber MD, PhD, Director and Professor Center for Human Nutrition, UCLA
	9:45 am - 10:30 am	Superfruits Research: Recent Breakthroughs and Remaining Gaps Susanne Talcott PhD, Texas A&M University
	10:30 am - 11:00 am	Networking Break
	11:00 am - 11:45 am	Controversies Surrounding Vitamin Antioxidants: Are the Criticisms Justified? Jeffrey Blumberg PhD, Professor, Friedman School of Nutrition Science and Policy, Tufts University
	11:45 am - 12:30 pm	Antioxidants and Nutrigenomics: How Genetic Polymorphisms Affect Response Stephen Barnes PhD, University of Alabama, Birmingham
	12:30 pm - 2:00 pm	Progressive Lunch Track(s): Healthy Aging,
	2:00 pm - 2:45 pm	Randomized Controlled Trials: The Case of Vitamin E Sridevi Devaraj Ph.D., DABCC, FACB, CCRP, Professor, Department of Pathology, Director of Special Chemistry and Toxicology, University of California, Davis
	2:45 pm - 3:30 pm	Designing Antioxidant Trials to Inform Public Policy: What the Future Holds Howard Sesso DSc, Harvard University
	3:30 pm - 4:00 pm	Networking Break Track(s): Healthy Aging,
	4:00 pm - 4:30 pm	Summary and Takeaways Andrew Shao PhD, Vice President Scientific and Regulatory Affairs, Council for Responsible Nutrition
	4:30 pm - 5:30 pm	Helping Your Consumers Turn Mindless EatingTM into Healthier Eating Brian Wansink, Food and Brand Lab, Director , Cornell University Track(s): Healthy Aging,
	5:30 pm - 7:30 pm	Supplier's Night Track(s): Healthy Aging,