Congratulations 2011 NutrAwards Winners DSM, Good Cacao
Learn more about the 2011 NutrAward winners here.
The NutrAward program was created to reward and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients, products or technologies.
The NutrAward winners are selected based on a weighted vote from the selection committee which consists of a panel of industry experts, scientists and nutritionists, as well as by cumulative votes of registered SupplyExpo and Nutracon attendees. Nominations are chosen and then voted upon based on how well the ingredient or finished product meets the defined criteria below.
New, Innovative, Evidence-based Health and Nutrition Ingredient:
- Scientific Merit
- Efficacy
- Market Potential
- Safety
- Innovation
- Ability to Increase Market Credibility
- Introduced from Jan. 2009 to present
Use of a Novel Ingredient in a Finished Product:
- Viable Product
- Emerging Category
- Creative Product Concept
- Distinct Health Application
- Unique Packaging
- Matchless Marketing
- Introduced from Jan. 2009 to present
2011 NutrAward Nominees*:
Best New Ingredient ~
Fruitflow®
A natural, water-soluble tomato-based concentrate contributing to healthy blood flow
DSM Nutritional Products Inc.
InSea2™
Starch & Sugar Blocker
innoVactiv inc.
Meriva®
A breakthrough curcumin ingredient
Indena
New Harvest™
EPA Omega-3 Ingredient
DuPont Applied Biosciences
Best New Finished Product ~
Crunchfuls®
A new category of 100 calorie/serving vegetable-based breakfast cereals
Pul Foods Inc
Good Cacao™
Superfood Chocolate,
Ganeden
Probio’Stick®
A probiotic blend of two well-documented Institut Rosell strains: LactobacillusRosell-52and Bifidobacterium Rosell-175
Institut Rossell Lallemand
*Alphabetical by product, not ranked in any order.