2011 NutrAwards
Innovative
Evidence-based Health and Nutrition Ingredients
Technology and Finished Products
The NutrAward program was created to reward and recognize companies that are investing in rigorous and measurable scientific studies to prove the efficacy of their proprietary ingredients, products or technologies.
Celebrating Innovation
The NutrAward winners are selected based on a weighted vote from the selection committee which consists of a panel of industry experts, scientists and nutritionists, as well as by cumulative votes of registered SupplyExpo and Nutracon attendees. Nominations are chosen and then voted upon based on how well the ingredient or finished product meets the defined criteria below.
Nominations
Nominations are now being accepted for 2011's NutrAwards:
Best New Ingredient ~ New, Innovative, Evidence-based Health and Nutrition Ingredient:
- Scientific Merit
- Efficacy
- Market Potential
- Safety
- Innovation
- Ability to Increase Market Credibility
- Introduced from Jan. 2009 to present
Best New Finished Product ~ Use of a Novel Ingredient in a Finished Product:
- Viable Product
- Emerging Category
- Creative Product Concept
- Distinct Health Application
- Unique Packaging
- Matchless Marketing
- Introduced from Jan. 2009 to present
2010 NutrAward Winners
The 2010 Best New Ingredient NutrAward was awarded to Cereboost™, an American ginseng extract (patent pending) by Naturex.
The 2010 Best New Finished Product was awarded to Quality of Life Labs for VitaPQQ, pyrroloquinoline quinine.
For questions or to enter a submission, click here.

Read the full article here.
Click here for a complete list of past NutrAward Winners